La Nouvelle Référence Chauffage
Haier est fier de présenter sa nouvelle gamme de chauffage haute température R290, qui comprend les tout nouveaux chauffe-eau Super Aqua A2W Monobloc, All-In-One, Hydrosplit et à pompe à chaleur. Le fait d'avoir cette large gamme dans le portefeuille offre à nos installateurs des options d'application et d'installation flexibles pour le chauffage des locaux et l'eau chaude sanitaire.
La gamme de pompes à chaleur air/eau Haier utilise l'énergie renouvelable gratuite de l'air extérieur comme source de chaleur pour le chauffage des locaux et la production d'eau chaude sanitaire. Cette solution économe en énergie et respectueuse de l'environnement réduit considérablement la consommation d'énergie, les coûts de fonctionnement et les émissions de CO₂ lors du chauffage par rapport aux chaudières conventionnelles au fioul et au gaz.
Transformez vos espaces grâce à nos gammes de solutions de chauffage et de refroidissement.
Depuis plus de 30 ans, notre division Europe de Chauffage, Ventilation et Climatisation (CVC) se consacre au service des clients sur tout le continent. En tant que véritable entité européenne, nous sommes fiers de fournir un service client et une assistance inégalés, notamment un SAV complet et une assistance technique .
Rejoignez-nous dans notre mission de créer des environnements intérieurs confortables et économes en énergie pour tous.
Une large gamme de solutions pour répondre à vos besoins
Les solutions résidentielles Haier sont conçues pour créer un environnement intérieur confortable, en maintenant les niveaux de température et d'humidité souhaités, en améliorant la qualité de l'air intérieur et en garantissant une utilisation efficace de l'énergie dans votre maison. Dotée de fonctionnalités haut de gamme, nos unités sont capables de répondre à tous les besoins des différents types et tailles de logements, des petits appartements aux grandes maisons à plusieurs étages.
Les fonctionnalités intelligentes telles que la connectivité à notre application hOn, la commande vocale, ou encore I Feel, permettent une expérience personnalisée pour vous assurer d'avoir l'air dont vous avez besoin, exactement quand vous en avez besoin.
La gamme de solutions de chauffage Haier comprend une variété de systèmes conçus pour répondre à divers besoins dans les environnements résidentiels, commerciaux et industriels. Ces solutions, notamment des chauffe-eaux thermodynamiques, des solutions solaires, des pompes à chaleur air-eau et d'autres, proposent plusieurs types d'équipements qui utilisent diverses technologies pour garantir un chauffage efficace et efficient.
Chacune de ces solutions de chauffage peut être adaptée à des besoins spécifiques, qu'il s'agisse d'une maison unifamiliale, d'un bâtiment commercial ou d'une installation industrielle. Elles sont conçues pour offrir confort, efficacité et fiabilité, avec des options adaptées à différents climats et types de bâtiments.
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Des Solutions Innovantes et Intelligentes
Nous investissons sans relâche dans la R&D et repoussons les limites de l'innovation pour proposer des solutions toujours plus proches des besoins du marché. Aujourd'hui, notre vaste gamme de solutions CVC offre des performances impressionnantes grâce à nos dernières avancées technologiques et produits.
Nos solutions sont conçues dans un souci d'efficacité énergétique, ce qui permet de réduire considérablement les coûts de fonctionnement tout en maintenant des performances optimales. En intégrant une technologie de pointe, nos systèmes réduisent non seulement leur consommation d'énergie, mais contribuent également à un environnement plus durable.
Nos systèmes innovants sont équipés de fonctionnalités intelligentes, garantissant un contrôle précis de la température, une efficacité énergétique améliorée et un fonctionnement simple pour tous. Avec des fonctionnalités telles que la surveillance à distance, les réglages automatisés et les diagnostics en temps réel, nos solutions offrent un confort et des performances inégalés.
Nos Solutions offrent une installation flexible, pour répondre à toutes les exigences, que ce soit pour les petits bâtiments, les grandes applications commerciales ou les maisons individuelles.
Nous fournissons des solutions climatiques de pointe pour optimiser les performances grâce à nos toutes nouvelles avancées technologiques, adaptées à une large gamme d'applications.
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By partnering also with LALIGA, La Liga Portugal, the Royal Moroccan Football Federation and with the renewal of the agreement with the ATP Tour, Haier reinforces its global sports partnership strategy.
Haier, ranks first in the global retail volume of major home appliance brand sales, today announced multi-year global partnerships with Liverpool Football Club and Paris Saint-Germain. The agreements unite two of the most followed football clubs in the world with a brand known for user-centred innovation.
Today at IFA Berlin, executives from both clubs joined Haier to witness the unveiling of Haier’s new brand strategy and to announce the partnerships globally. Under the partnerships, Haier will activate across stadium, digital and retail touchpoints; deliver exclusive fan experiences; and explore co-branded smart-home products that bring matchday energy into everyday life.
“We are thrilled to elevate our sports marketing strategy by partnering with Liverpool Football Club and Paris Saint-Germain – two of the world’s most celebrated champion clubs. Their relentless pursuit of excellence and spirit of innovation deeply resonate with Haier’s entrepreneurial DNA and our commitment to building a truly global brand. Through these partnerships, we aim to inspire, connect, and create richer, smarter experiences for fans and consumers worldwide.” said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group. “Great teams win through precision, teamwork and constant improvement.
We build products the same way: designed around people, powered by technology, and proven in daily use.”
“Haier is an ambitious, innovative, and world-leading brand, and we welcome them to the LFC family,” comments Ben Latty, Chief Commercial Officer at Liverpool Football Club. “As the leading home appliance supplier, Haier has built a reputation for quality and a strong presence in markets all over the world. This global reach aligns with the scale of Liverpool Football Club’s global fanbase, and we’re excited to see this partnership come to life and look forward to working together.”
“We are very pleased to welcome Haier to the Paris Saint-Germain family.” said Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain. “As a global leading home appliance brand, Haier is part of people’s everyday lives. This partnership is a unique opportunity to bring the Club even closer to our fans around the world, both at the stadium and at home.”
In football, Haier also partners with LALIGA—one of the most watched football leagues globally—, Liga Portugal—one of the fastest-growing national leagues in Europe—, and the Royal Moroccan Football Federation—a top-ranked national team in Africa with increasing global visibility. These partnerships underscore the strategic centrality of Spain, Portugal, and Morocco in Haier’s football roadmap.
As part of its brand-new dual-sponsorship strategy in the world of sport that includes tennis, Haier has renewed its strategic partnership with the ATP Tour through 2028. The brand tournament portfolio will include: the Plava Laguna Croatia Open (Umag), ABN Amro Open (Rotterdam), BMW Open (Munich) and the prestigious season-ending Nitto ATP Finals in Turin. The extension will see Haier continue to receive on-court brand visibility, premium hospitality experiences and on-site product integration at select ATP Tour events, providing a global platform to showcase its latest smart living innovations. The brand will also benefit from exposure across the ATP’s digital channels, reaching an online audience of more than one billion. In the tennis world, Haier continues its partnerships with Roland-Garros and the Rolex Paris Masters as well as with the Australian Open and the Mutua Madrid Open, further consolidating tennis as a premium platform in its global strategy.
As part of this new phase, Haier will expand its role as ATP Gold Partner, not only in the Home Appliances category but now also in Home Entertainment & TV, reinforcing its cross-category visibility and ongoing dialogue with a global fan base.
“Extending our partnership with Haier shows the value and impact of our collaboration so far”. Says Rodolphe Tastet, ATP Vice President, Partnerships. “Since joining forces in 2023, we’ve worked closely to showcase Haier’s premium technology to the ATP’s global audience. We’re proud to keep building on that momentum, reinforcing our shared commitment innovation and excellence”.
The partnership between the brand and the major international tennis events springs from a deep sharing of values, such as elegance, precision and the quest for top-level performance. Qualities that distinguish both the great champions and Haier connected solutions: perfect combination of technique, excellence, and expression of style.
By teaming up with Liverpool Football Club and Paris Saint-Germain, renewing long-term partnership with the ATP Tour and major international tournaments, and reinforcing its presence in LALIGA, Liga Portugal and Moroccan football, Haier is not just placing its name beside champions — it is proving how the world’s number one home appliance brand plays at the same level as the world’s number one clubs and athletes. Together, we turn passion on the pitch and on the court into smarter, more connected living at home. Excellence belongs everywhere — live, cheer, and win with the number ones in the Home of the Champions. Far from being an isolated initiative, these partnerships are the latest chapter in a long-standing story between Haier and sport, a journey built on the belief that sport is a powerful platform to inspire, connect, and create shared value. They enrich a portfolio of prestigious sponsorships already in place across football, tennis, volleyball, and other disciplines, confirming Haier distinctive approach to partnerships: selecting platforms that mirror the brand’s values of excellence, teamwork, and continuous improvement.
In the late 1980s and early 1990s, Candy – now part of Haier Europe – was the main sponsor of Liverpool Football Club, an era that remains one of the most iconic chapters in the club’s history. With today’s announcement, the story comes full circle, reinforcing the Group’s long-standing connection to football and its global fan communities.
HAIER MEANS SPORT
Haier connection with sport is broad, strategic, and global, reflecting a true multisport identity. From volleyball courts in China to the clay of Roland-Garros, from the cricket stadiums of South Asia to the football arenas of Europe and Africa, Haier has built a sponsorship model that adapts to local passions while reinforcing its global vision. This philosophy is reflected in Haier’s wide portfolio of references, each designed to meet the real needs of consumers while respecting cultural specificities and local habits.
Whether it’s a washing machine tailored for the care of traditional and delicate fabrics, or an air conditioner capable of operating even during power surges, every solution is conceived to make life better for people everywhere.
The same vision guides Haier sports sponsorship strategy: a portfolio of partnerships that reflects local passions while serving a global purpose. From football pitches to tennis courts, from Europe to Asia and Africa, Haier invests in platforms that resonate authentically with people’s lives, turning sport into a universal language that unites technology, culture, and emotion under one shared story: Play with the Number Ones.
Haier HVAC Solutions continues to set new standards in the HVAC industry with the launch of its New Serene Series, a cutting-edge lineup of wall mounted indoor units designed for superior performance, energy efficiency, and smart functionality
The National Diversity Awards celebrates the excellent achievements in grass root communities. The award Stephen has been nominated for is the ‘Lifetime Achiever’ Award.
Case Studies
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In the city of Nice, located on the French Riviera, the newly established 109 Cultural Centre sought a comprehensive HVAC system to meet the diverse needs of the building.
In Veendam, a city in the northeast of the Netherlands, the premium Luit Windt Kitchen Studio recently made the choice to switch from its old gas boiler installation to a greener solution.
Four low-noise Haier MRV S air conditioning units have been installed at a prestigious residential block where concerns about overheating on the upper floors were an issue. Delivering cooling for the top three floors of the building in Prague and keeping noise levels to a minimum was the challenge facing the installer Cooltop. By combining low-noise Haier MRV S commercial outdoor units with 47 wall-mounted Haier Flexis indoor units – and overcoming a difficult new build timescale – worries were eased.
