Innovation, partnership and customer engagement were at the heart of the Frigro Installer Event 2025.

On 5 September, our long-standing distribution partner Frigro hosted its highly anticipated end of summer event at their warehouse in Belgium – and the day was a resounding success. With more than 500 key customers, installers, and industry professionals in attendance, the event created the perfect stage for networking, discovery, and lively exchanges within the HVAC community. 

The programme was designed to offer both professional value and engaging entertainment. Guests were invited to explore a trade fair featuring Frigro’s leading suppliers, each presenting their latest solutions and innovations to help professionals meet the evolving demands of the market. At the same time, Frigro surprised participants with a go-kart track built directly inside the warehouse, turning the venue into a place not only for learning and collaboration but also for excitement and friendly competition. The mix of business and fun created a truly unique and memorable atmosphere.

Haier HVAC took the lead with its most significant and impactful presence, by showcasing the fully equipped Haier Trailer installed with the complete Ecosystem, offering visitors the chance to experience our solutions up close and personal. From discovering our latest product innovations to engaging directly with our team of experts, participants could ask questions, exchange ideas, and gain valuable insights into how Haier supports their daily challenges. The energy around our stand reflected the curiosity and enthusiasm of the installers, many of whom were eager to learn more about what Haier has to offer and gain preview into new launches for 2026. 

For Haier, being present at such events goes far beyond product demonstrations. It is about being on the ground, listening closely to the needs of professionals, and strengthening relationships with the people who bring our technologies to life in the field. The Frigro event was a reminder of how important it is to stay connected to the market, to remain approachable, and to ensure that our solutions are always aligned with the real challenges faced by installers and partners.

We would like to extend our warmest thanks to Frigro for their flawless organisation and for inviting Haier HVAC to be part of this exceptional event. It was not only a fantastic opportunity to showcase our innovations but also a chance to reinforce Haier’s commitment to the industry. Above all, it was a celebration of collaboration, trust, and the shared ambition to deliver smarter, more efficient, and more sustainable HVAC solutions for the future.