About Us

Haier’s European HVAC operations has been active for over 30 years where we are fully supported by some of the most talented and dedicated partners and teams across Europe including, Italy, Spain, Portugal, UK, France, Greece, Central Europe and Germany.

These markets carry a wide range of products which includes, Residential & Light Commercial solutions as well as Large Commercial and Heating Solutions, giving us a truly diverse offering to suit various applications from residential to larger Hotels and Retail applications. Our total production capacity is over 27 million sets per year, supported by 16 Air Conditioning factories with 8 of them being in overseas markets.

This outstanding capacity enables us to continually strive to lead the market in delivering Smart and Healthy solutions across Europe.

Our ambition is to continuously deliver unique and advance technologies, superior design and tailor-made experiences. From modern heating solutions through to residential & commercial heating and cooling across a wide range of applications. We have increased our presence in Europe as a trustworthy brand with premium products, a growing network of distributors and post-sale service.

Haier Group was established in 1984 in Qingdao by Zhang Ruimin who has centred the business around the RenDanHeYi philosophy. The well-respected model, developed and implemented by Mr. Ruimin, is revolutionary as no other company operates in this way. RenDanHeYi puts the needs of the user first, with the model’s core component being “zero distance” to the customers. At Haier are empowered to provide
outstanding commitment and value to our partners and end customers, keeping them at the forefront at all times.

We have since gone from strength to strength, by continuously striving for the best in class and working towards developing premium products for Global markets with IoT at the heart of our R&D and product development. We have been on the list of BrandZ Top 100 Most Valuable Global Brands for four consecutive years as the world’s first and only IoT ecosystem brand. Haier has also topped Global Major Appliances Brand Rankings by Euromonitor International for 13 consecutive years.

Haier Air Conditioning R&D Centre, headquartered in Qingdao, China, covers an area of 220,000 square feet. With more than 150 laboratories, including a psychrometric lab, compressor calorimeter lab, acoustic and vibration lab, EMC (Electro-Magnetic Compatibility) labs, and material and chemistry lab, our team can develop and test our products based on international regulations specific to the HVAC sector.
The Haier Park industrial complex hosts one of the world's most advanced laboratories for testing, research and development of products for the HVAC sector. Developed on 10 floors, each with different themes, visitors can learn about over 1,000 different technological experiences.
Haier employs specialised engineers from all over the world and initiate several collaborations with many renowned manufacturers worldwide to ensure high quality level. With our Zero Distance ethic in mind, our team is focusing on developing the future of Air Conditioning, in line with today's world requirements.