Haier announced as front-of-shirt sponsor for Gloucestershire’s 2026 Vitality Blast campaigns 

Gloucestershire Cricket are delighted to announce that global HVAC manufacturer Haier will feature as official HVAC partner and front of shirt sponsor for the Club’s Men’s and Women’s Vitality Blast campaigns in 2026. 

The partnership marks an exciting new chapter for both organisations, as Gloucestershire continue to build momentum on and off the field, while Haier HVAC Solutions expands its growing presence within elite UK sport. 

Gloucestershire Men will launch their T20 campaign at the Seat Unique Stadium on Friday 22 May in a double-header fixture against Warwickshire Bears, with Gloucestershire Women also beginning their group stage campaign on the same day against Glamorgan. 

This new agreement further strengthens Haier’s sporting portfolio, adding to existing high-profile partnerships with Warwickshire CCC, The Professional Darts Corporation and Liverpool FC. 

Joe Kaniecki, Head of Partnerships at Gloucestershire Cricket, said: 

“We’re delighted to welcome Haier as our front-of-shirt partner for this year’s Vitality Blast campaign. To be partnering with a global brand of their scale and reputation is a hugely exciting step for the Club, and we’re proud to have them supporting both our men’s and women’s teams throughout the competition. 

“The Vitality Blast is a hugely important period for Gloucestershire Cricket, both on and off the field, and having Haier alongside us for that journey is fantastic. There’s a clear alignment in ambition and innovation between both organisations, and we’re excited about building a long-term partnership together.” 

The Seat Unique Stadium’s international pedigree makes it a natural fit for Haier HVAC Solutions, which specialises in advanced heating and cooling solutions for commercial, industrial and large-scale environments. Its cutting-edge technologies deliver energy-efficient performance, IoT-enabled control and robust engineering, helping organisations reduce energy consumption while maintaining exceptional comfort and operational reliability. 

Haier HVAC solutions play a key role in supporting the sustainability ambitions of Gloucestershire County Cricket Club. By integrating high-efficiency air conditioning and air-to-water heat pump technology, the club can reduce energy consumption, lower carbon emissions, and improve overall building performance. This aligns with a broader commitment to environmental responsibility, helping Gloucestershire move towards a more sustainable future while maintaining high-quality facilities for players, staff, and supporters.  

Bob Cowlard, CEO of Haier HVAC Europe, added: 

“We’re incredibly proud to announce this front-of-shirt partnership with Gloucestershire County Cricket Club. This collaboration represents a significant step in strengthening Haier HVAC’s presence in the UK, aligning our brand with a club that shares our commitment to performance, innovation, and community engagement.” 

“Cricket offers a fantastic platform to connect with our key audiences, and we’re excited to support Gloucestershire throughout the season while continuing to grow our footprint in the UK market.” 

Haier HVAC Solutions commercial HVAC offering includes VRF and modular chiller systems, smart building integration and high-efficiency climate management solutions, designed for a wide range of environments, from sports venues and hotels to office complexes and large public spaces. 

With Haier’s continued investment in UK sport and Gloucestershire’s ambition across both men’s and women’s competitions, the partnership promises to deliver a dynamic and forward-thinking collaboration throughout the 2026 Vitality Blast and beyond.