Haier HVAC Solutions Announces Lead Partnership with Warwickshire County Cricket Club
Haier HVAC Solutions is proud to announce a new three-year partnership with Warwickshire County Cricket Club, becoming the Club’s Lead Partner from the 2026 season.
As part of the agreement, Haier HVAC will feature on the front of all Warwickshire men’s playing shirts, marking a significant step in the company’s continued expansion within the UK market. The partnership unites a global leader in intelligent, energy-efficient HVAC systems with one of cricket’s most historic and respected clubs.
Haier HVAC Solutions specialises in advanced heating and cooling technologies for commercial, industrial, and large-scale environments. This collaboration reflects a strong alignment with Edgbaston’s dynamic ecosystem, which spans elite sport, conferencing, events, and venue operations. Through its innovative portfolio, Haier delivers energy-efficient performance, IoT-enabled control, and robust engineering, supporting organisations in reducing energy consumption while maintaining exceptional comfort and reliability.
Bob Cowlard, CEO of Haier HVAC Europe, said: “Partnering with Warwickshire County Cricket Club marks an exciting milestone for Haier HVAC as we continue to strengthen our presence in the UK. Cricket is a sport deeply rooted in community, performance and tradition, values that closely align with our own.
Through this collaboration, we are proud to support a club that brings people together, while showcasing our commitment to delivering innovative, energy-efficient climate solutions that enhance comfort both on and off the field.”
This partnership will also deliver a programme of collaborative content and strategic initiatives focused on innovation, sustainability, and venue performance which reinforces Edgbaston’s reputation as one of the UK’s leading multi-purpose sports and entertainment destinations.
Adam Lowe, Commercial Director at Warwickshire County Cricket Club, said: “We are really pleased to welcome Haier HVAC as our new Lead Partner. Their reputation as a market leader globally aligns perfectly with the type of brand which should adorn the front of the Bears’ shirt.
“Haier are innovative not only in their products, but also how they activate within their partnerships, so we are excited to work with them to ensure we both use this opportunity to showcase the best of both Haier and Warwickshire. Haier share our values of wanting to engage with our members and fans as much as possible and this partnership will bear the fruits of that, with exciting opportunities and competitions in the pipeline.”
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