Haier HVAC Solutions Announces Partnership with Elite Middle-Distance Runner Kate Axford

Haier HVAC Europe is proud to announce an exciting new partnership with Adidas athlete Kate Axford, one of Britain’s most promising middle-distance runners. This collaboration brings together a leading innovator of climate solutions and a rising star in athletics, united by shared values of health, efficiency, and the pursuit of excellence through the commitment to training.

Kate Axford, has been a professional middle-distance runner for just over a year having been a professional Hockey player previously. Kate burst onto the running scene in 2023 and has gone from strength to strength since then. Winning her England debut followed by a bronze medal at the 2024 UK indoor championships and finishing 4th in the British Athletics Championships later that year. Kate continues going from strength to strength as she trains toward her goal of competing at the 2028 Olympic games, Haier HVAC will support her journey, recognising that elite performance, whether in sport or technology, demands long-term commitment, discipline, and innovation. 

Haier HVAC’s mission to create healthier, tailor-made living environments aligns closely with Kate’s lifestyle as a professional athlete. Just as an athlete must maintain peak physical condition through key lifestyle choices, Haier HVAC focuses on designing climate systems that prioritise air quality, sustainability, and energy efficiency, ensuring optimal performance with minimal waste.

“Kate’s approach to her profession, her focus on marginal gains, consistency, and wellbeing very much mirrors our philosophy,” said Nikita Patel, European Marketing Manager for Haier HVAC “We believe that creating healthy spaces enables people to perform at their very best, and we’re proud to support Kate in her pursuit of Olympic success.”

Athletes at the highest level require a strong support network to achieve their ambitions. Partnerships like this provide vital resources, stability, and encouragement, helping athletes stay focused on training and competition at critical moments in their career. 

Kate said ‘I am really excited about this partnership with Haier HVAC working towards LA 2028. Being a professional athlete is all about leading a healthy lifestyle and maintaining excellent standards of training and performance. My values align brilliantly with Haier HVACs commitment to allowing everyone to live a healthier and happier lives. I am very grateful for their ongoing support, enabling me to optimise my training’ 

With her sights firmly set on the LA 2028 Olympics, Kate continues to build momentum on the international stage. Haier HVAC will be by her side throughout this journey, celebrating the milestones and championing the resilience, spirit, and determination required to compete at the world’s highest level. An exciting partnership ahead! 

Other articles you might like

Starbucks case study

Haier HVAC Helps Deliver Comfortable Climate Control for New Starbucks Store

Case Study
1 October, 2026

As part of the development of a new Starbucks store, North East Cooling was appointed to deliver the air conditioning installation for the main customer seating area and the manager’s office located back of house.

Working to a tight programme, the project required an efficient and reliable climate control solution that could be installed and commissioned within the timescale set for the wider store fit-out.

Haier HVAC equipment was selected to provide comfortable temperature control throughout the key areas of the new store, combining dependable performance with straightforward installation and control.

Read More
Haier UK Trailer

Haier HVAC Solutions Brings Training Closer to UK Installers

Press Release
7 September, 2026

Haier HVAC Solutions goes on the road this month, with its fully kitted product trailer, bringing its latest heating and cooling solutions directly to installers across the UK.

The new product trailer has been designed as a practical demonstration and training space, giving installers the opportunity to explore Haier HVAC Solutions first-hand and gain a better understanding of their features, controls and applications.

Read More