Haier HVAC Solutions Europe and Masterwatt enter strategic partnership to drive sustainable Heating in the Netherlands
Haier HVAC Solutions Europe and Masterwatt have entered a strategic partnership, marking an important milestone in Haier HVAC Solutions Europe’s continued expansion across Netherlands. This collaboration reinforces the company’s commitment to delivering innovative, high-performance, and sustainable HVAC technologies to the Dutch market.
Built on shared values of quality, innovation, and sustainability, the partnership combines the strengths of two complementary organizations. Founded in 2016, Masterwatt has established itself as a leading specialist in electric heating solutions in the Netherlands, serving a wide range of residential and commercial building applications. Through expert technical advice, high-quality products, and outstanding customer service, the company actively contributes to the energy transition. Its strong market presence is supported by an extensive network, a professional sales organization, and a highly skilled back-office team. In addition, Masterwatt operates its own service department and provides in-house training programs for customers and industry stakeholders.
With a strong focus on professional installers, Masterwatt ensures fast and reliable product availability through close cooperation with several wholesalers. This efficient distribution model supports both renovation projects and new-build developments, ranging from individual installations to large-scale projects. Haier complements this expertise with advanced innovation capabilities and large-scale manufacturing efficiencies, enabling highly competitive solutions, while Masterwatt’s agile organization guarantees responsive and flexible delivery across the market.
The partnership will initially focus on the distribution of Haier Air-to-Water Heat Pumps and Heat Pump Water Heaters. Masterwatt’s vision of providing efficient and sustainable alternatives to fossil-fuel-based heating systems perfectly aligns with Haier HVAC Solutions’ commitment to supporting the energy transition. Together, the two companies aim to deliver advanced HVAC solutions that combine energy efficiency, environmental responsibility, and long-term performance for both residential and commercial applications.
This commitment is reflected in Haier’s latest generation of technologies, including the use of the natural refrigerant R290 and highly efficient heat pump systems designed to reduce the carbon footprint of buildings. Thanks to the excellent thermodynamic performance of R290 combined with advanced heat pump technology, the Haier R290 high temperature series helps reduce carbon emissions while supporting carbon neutrality objectives. Available in both single-phase and three-phase versions, the Air-to-Water heat pump range covers capacities from 4 kW to 16 kW, delivering efficient heating and domestic hot water production. Complementing the range, the Haier M7 and M8 Heat Pump Water Heaters are specifically designed for residential domestic hot water applications, with capacities ranging from 80 to 250 litres. Through these innovative and intelligent solutions, Haier continues to support Europe’s sustainability ambitions with responsible and future-oriented HVAC technologies.
Beyond product distribution, this partnership represents a shared ambition to accelerate the adoption of sustainable heating solutions in the Dutch market. With its strong expertise, customer proximity, and understanding of local market needs, Masterwatt will play a key role in supporting the rollout of Haier’s innovative technologies and strengthening the brand’s presence across the Netherlands.
Chris Johnson, Head of Heating Northern Europe at Haier HVAC Solutions, said:
“The partnership with Masterwatt will enable the delivery of the latest products, solutions, and services from the Haier heating and hot water portfolio to the Dutch market. Masterwatt is well established in the Netherlands and offers comprehensive support to both wholesalers and installers. We are confident that this collaboration will deliver a highly competitive product portfolio, underpinned by a strong level of customer support for professionals across the heating and renewable energy sectors.”
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