Haier appointed as world’s No.1 Global Major Appliances Brand for the 15th by Euromonitor International

2024 is starting with excellent news: Haier has been Ranked No.1 Major Appliances Brand for 15 consecutive Years according to Euromonitor.

Haier Smart Home continues to achieve new global recognition from users through its three-tier brand strategy and digital transformation. On January 8th, according to the authoritative research firm Euromonitor International, data showed that in 2023, Haier ranked first globally in retail sales of large household appliances. This marks Haier's 15th consecutive time leading globally!

Haier has achieved a remarkable milestone in the global major appliances market by securing the number one spot in sales for its refrigerators, washing machines, freezers, and wine coolers.

Haier has achieved a remarkable milestone in the global major appliances market by securing the number one spot in sales for its refrigerators, washing machines, freezers, and wine coolers. Haier has secured the number one spot in:  

  • Refrigerator - Haier has been the No.1 brand of refrigeration appliances in the world in volume sales for 16 consecutive years. 
  • Washing machine - Haier has been the No.1 brand of home laundry appliances in the world in volume sales for 15 consecutive years. 
  • Wine cooler - Haier has been the No.1 brand of wine coolers in the world in volume sales for 14 consecutive years. 
  • Freezer - Haier has been the No.1 brand of freezers in the world in volume sales for 13 consecutive years. 

For over thirty years, Haier has been a leading brand in home appliances, driving forward industry development with technological innovation. In the era of the Internet of Things (IoT), Haier will continue its mission to establish itself as a world-leading ecosystem brand, bringing high quality smart home technology to households around the world. 

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